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There've been a lot of requests recently for information on the
early years of Milestone Percussion and its eventual metamorphosis
into what was, at one time, Tempus Instruments and what is currently
Tempus Drums. Though some of this is culled from my personal
connection with it all, starting quite early on - I bought one of
the first kits built by Milestone Percussion; the very first Canary
Yellow one, I'm proud to boast! - much more comes from documentation
I acquired when I bought the company, as well as anecdotal material
collected down the years from those who were there...
In the early 1970's in Vancouver
there existed a percussion specialty store called Drum Village, a
forerunner of Ray Ayotte's Drums Only! operation. The partners in
Drum Village were Jim Blackley and Michael Clapham, both well known
teachers and drummers on the Vancouver scene ( Clapham actually
played a lunchtime gig at my high school with his band Headstrong in
about 1973 - adventurous instrumental stuff, lots of odd time
signatures and extended improvisational sections... ).
One afternoon in mid-1973, as legend
has it, Michael Clapham was tuning up/thrashing on a Fibes snare
drum of some sort, evidently a Fibreglass model. At the time of all
this percussing a man wandered into Drum Village, partly out of
curiosity at the sounds he was hearing, partly to escape the tedium
of his wife's beauty supply store, located directly next door. This
man was John Soprovich. Enquiring about the Fibes snare drum, and
after close scrutiny of same, Soprovich offered up what he
considered to be a far superior method of fabricating a Fiberglass
shell. A plastics engineer who'd once done a lot of consulting in
the aerospace industry for organizations like N.A.S.A., he seemed
eminently qualified to opine... In my files I still have the
original sketches drawn up by Soprovich and Clapham. They're on
Broadway Beauty Supplies stationery.
A few months later - the history is
vague - a partner had been found in Toronto, funds had been raised,
basic tooling acquired/built and some inventory assembled. A few
prototype kits had been built and loaned out to visiting
dignitaries. Bob Moses apparently played one of the first ever
Milestone kits to favourable reviews. Elvin Jones was quoted as
saying of one of the prototype Milestone snares, "this is a
Mother drum... ". Word had begun to spread; Jerry Mercer, then
with April Wine, bought a huge set, as did Gary McCracken of Max
Webster; Canadian jazz veteran Terry Clark acquired a set. Carl
Palmer tried to have a set of Milestone drums built with
single-headed tom toms ( Clapham told me he refused to build
single-headed tom toms, Carl Palmer or not... ); Billy Cobham bought
an enormous red set which had its debut at the Commodore Ballroom
the night of the only Vancouver appearance of the Billy Cobham/George
Duke Band - a staggering performance I was lucky enough to witness;
producer extraordinaire Bob Ezrin was told he had to buy a set by a
Toronto retailer after Ezrin sat on a bass drum which had had its
front head removed ( these shells do not have the rigidity, without
hoops, to support a human adult... though more about this later
on... ) - this kit promptly became the drum set of choice for all of
Ezrin's production projects; Barry Frost, once known as Frosty, he
of the Lee Michaels Band fame, purchased his own set...
In late 1974 I ordered my first set
from Michael Clapham, then still partnered in Drum Village. I took
delivery of the kit in June of 1975, a month after I started full
time professional work as a drummer ( by which time Drum Village had
been absorbed by Drums Only! and Clapham was running Milestone on a
full-time basis ). The Milestone kit was the first - and the last -
serious kit I ever purchased. But I stray...
So, the reputation of Milestone drums
rapidly grew. They became widely regarded as something quite
special, preferred by many players, studios, engineers and producers
for their unparalleled acoustic properties. They also became well
known as being almost indestructible under road conditions.
But the management style used by
Michael Clapham began to have a detrimental effect on players and
retailers alike... As an example of Michael's outlook towards
attracting prominent players, Neil Peart once called the Milestone
factory from the Pacific Coliseum, just across town. He'd heard good
things about the drums from his friends Mercer and McCracken. Would
Michael like to bring a couple of snare drums along to Rush's sound
check and chat about the possibilities. The response? "My son
has a soccer game - I can't make it..." Shortly thereafter Neil
signed with Tama, as did Billy Cobham... the rest is no small part
of drum set developmental history.
Now, as someone who toured
incessantly with a Milestone kit from 1975 to 1983, I can attest to
the fact that much of the hardware used on the drums was of poor
quality and/or design; weak castings, bad concepts, flawed
workmanship, tom holders which rarely stayed put, die-cast hoops
which were incapable of accepting industry standard heads ( Remo was
required to make special heads 1/8" undersized just for
Milestone... they were most relieved when I told them, in April
1985, that they'd no longer have to do so... ). These inconveniences
were no small part of the reason why so many otherwise hugely
supportive players eventually made alternate equipment arrangements.
Clapham simply refused to see that his hardware was a complete
disaster; he told me, essentially, that what mattered was the sound
of the drums - he was right, to a point - and he figured he made the
best sounding drums in the world... he just couldn't imagine that
people wouldn't flock to his door...
The net result of this outlook was
that, by spring of 1984, Milestone was practically out of business;
there was still a factory, even an employee ( Michael never did
learn how to build shells and, as a result, had to retain Perry
Baycroft to supply that craft ) but very little business. Having
come into existence when the North American drum industry was in
serious decline, and when neither Tama nor Pearl existed as such,
Milestone Percussion had seemingly blown an opportunity to become a
strong mid-sized contender. By 1984 it would have taken a far more
Herculean effort to claim such status.
At the same time, having grown
severely disgusted with the proposition of playing drums for a
living, I was married and looking for something new. It was
suggested that I look at the Milestone operation. Over the course of
the next year I talked, then negotiated, with Clapham, did the
research, arranged some financing and, on April 1, 1985 ( yes,
that's right, April Fool's Day... ) Milestone Percussion officially
became Tempus Instruments Inc. The decision to change the name
stemmed from the fact that, although the essential drum was still
very well respected for its sonic properties, memories of the
problematic hardware plus the legacy of Michael Clapham's managerial
approach was something of a deterrent when it came to opening up new
retail and distribution avenues. Along with the name change came a
revamping of the hardware, gelcoat finishes, production methods,
pricing structure, promotional/advertising philosophy, public
relations... you get the idea...
And, to my considerable relief, it
worked moderately well. Within a matter of a couple of months
business was, relatively speaking, thriving and, what was even more
significant, the general consensus was that drummers and retailers
alike were very happy to have these instruments available to them. I
was able to keep Perry Baycroft, Milestone's former production
specialist, busy both building drums and teaching me the entire
process as well.
Of course, by 1985, all drum
manufacturers were up against the Pearl Export line. The market for
high-end professional sets was far smaller than it once had been,
and everyone seemed to think that the $499.00 drum set was the thing
to own. As an experiment I introduced the Tempus 2 series; this
comprised the same Fibreglass shell as was featured in the high-end
Tempus kits, but outfitted with a low-end hardware package.
I managed to get it priced
competitively, though not on par with the Export product, and we
eventually moved about 150 kits ( a great percentage of them went
into the rental program at Long & McQuade; they rented them out
for about five years then sold them off for what they paid me for
them in the first place... and those kits are still floating around
out there, seemingly indestructible ) but, with hindsight, what
makes someone buy Pearl Export is not just price, it's the
association through advertising with the famous endorsers who play
the high end gear made by the same company.
Incidentally, many years after the
fact, I spotted the name "Tempus 2" emblazoned across the
flush mechanism of a local urinal... karma...?
Of course, Tempus Instruments didn't
have the budget to either attract or accommodate those famous
endorsers. We did, on occasion, get requests from up-and-comers
with, let's say, unusual requirements. One of the L.A. Guitar Center
stores called in late December of 1985; a man named Rod Gibson, who
then played in a band called Bible Black, apparently needed a kit
which the other guys could stand on (remember Ezrin's acquisition?
Keep those front heads on!) and which they could spray with water
from a fire hose during performances. So, a pair of 28x24" bass
drums and a few of the biggest toms we could supply were shipped
South. Although I never did meet Rod, nor actually correspond with
him until the end of 2002, seventeen years after we built the kit,
evidently he was most pleased with the results, as was the band. And
he still has the kit...
The effort to attract players of note
was continual. And I did manage to connect with several drummers
who, while perhaps not household names, became such determined
supporters that they're still with me today - to them I am most
grateful, especially as each and every one of them could have had
any number of other endorsements. I did give away ( yes, folks, I
fell into that freebie thing quite briefly... ) perhaps half a dozen
snare drums in the first couple of years. And there was a lot of
gear loaned out to players who came through town on concert and
clinic tours; my photograph albums are well stuffed with evidence of
brief connections with the likes of Victor Lewis, Harvey Mason,
Sonny Emory and so many more besides. Great fun for a former fan and
an incorrigible record/CD buyer!
But Tempus drums remained, for all
the expenditure of effort, a cult commodity, very well spoken of in
some circles, disregarded completely in others. By 1989 I had
distribution throughout North America, all over Europe, down in
Australia, and interest from Japan and the U.K., and prospects
seemed to be very good but, always, it was a fight for survival. A
major hurdle in the battle for respect seemed to be, then as now,
the very presence of the word "Fibreglass"; Milestone even
went so far as to try and hide the fact that the Fibreglass drums
were made out of Fibreglass. Clapham invented terms like "Therabond"
and promoted what he called the "P.R.O.S. Formula Shell",
all in an effort to convince people that it wasn't really the
"F" word at all... ( and after opening up shop as Tempus
Instruments I regularly got calls from irate drummers demanding to
know why I no longer used Therabond in my drums... a substance which
had never actually existed... ). I've never understood the tendency
to dismiss an idea just because it doesn't fit preconceived notions
but, sadly, without titanic resources there was no way I was ever
going to sway market opinions on the matter. Nonetheless, I believed
in what I was doing; still do, absolutely.
In the end it was, among other
factors, the need for a big name endorser which helped to sink the
ship. By 1991 the economy in North America was in serious recession;
I'd learned an immense amount about business, made a lot of
mistakes, too; I lost, over a period of about three months, nearly
$40,000.00 in receivables because long-standing customers suddenly
went under or couldn't pay bills; private label manufacturing
contracts were canceled for a variety of reasons; Tempus was
overextended and severely undercapitalized ( a common situation
among small businesses... ); and a lot of time, energy, faith and
resources had been misguidedly invested in a musician who lived up
to neither his promises nor my expectations. By April 1992 I'd
simply had enough and, before being forced out, I closed up shop,
put the equipment in storage, and got on with the business of
stabilizing my world.
By 1995 I'd made a serious change in
direction career-wise; I was, as I still do today, running a group
home for mentally handicapped adults ( well, perhaps the differences
are not all that great in some ways; I had, after all, been in
traveling rock bands for many years... ), and was rebuilding my life
quite nicely. And so it might have stayed, quite comfortably, had
Mr. John Yarling not called me up... John, as you may know, is a
very fine drummer and teacher in South Florida. He was the very last
customer I ever built a set of drums for out of the original Tempus
factory in Richmond, just south of Vancouver. A truly beautiful
Royal Purple kit, it had been stolen, along with all his hardware,
cymbals, sticks, van, the lot, from in front of his home in Florida,
and he was on the other end of the phone with an insurance company
cheque; he needed a drum set and was in no way going to settle for
anybody else's drums.
OK, fine... be that way... I agreed
to set up - quite temporarily - a small workshop. I'd use the
profits from John's kit to pay the rent for as long as the funds
lasted. Once the profits ran out, so went the theory, I'd put it all
away again unless there was another order. And then I figured, since
I had a space and some inventory, it couldn't hurt to see whether
anyone else was still interested...
And here it is, 2003. There's a
Tempus Drums website, there are customers all over North America, in
the U.K. and, amazingly, Australia, along with interest from a good
many other points around the globe. There's still the essential
Fibreglass line as well as, more recently, the CarbonFibre series.
The prices haven't risen much in ten years. I still keep in touch
with a lot of my old pals in the industry and, through the wonders
of the Internet, have made a lot of new friends as well. I have my
"real" job, I play, teach and write music. My family, my
amazingly patient and supportive wife, Shelley, and our four kids,
is healthy and intact. And I still love what I do, which is building
the kind of drums I fell in love with in 1974, even if I don't do it
as often as I'd probably really like to.
So much for career planning...
Paul Mason
Tempus Drums
Vancouver, B.C.
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